Little Tampax
​Welcome to my World
​Background
The creation of this work is attached to our planning case for the P&G Tampax Brand during Shanghai International Advertising Festival (SHIAF) youth camp. If P&G Tampax tampons want to enter the Chinese market, it is necessary to let Chinese consumers know tampons. Therefore, they hope that the planning case proposed by our team can open the door of a new world for consumers to know what Tampax tampons are better than sanitary napkins or other brands of tampons.
​Concept
We proposed to create an IP for Tampax tampon, whose name is Little Tampax and created several short stories to enrich its image, which were displayed in the form of animated videos and published on Bilibili, a video website with the largest number of young people in China, so that more young consumers could know and have a better understanding to Tampax tampon. The animated video is made up of five story segments that show five characteristics of Tampax tampons.
​Key Point
Compared with sanitary napkins and other brands of tampons, Tampax tampons have four advantages: cooler, smaller, easier to use, less leakage and more absorption.
​Story Telling
